Marla Calico’s career is a tapestry of achievements, accolades, and honors. Her journey began on a quaint dairy farm in Southwest Missouri, where summer trips to the fair sparked her lifelong passion. As a young 4-H member, she took pride in showcasing her cookies and photography at the local fair. This early involvement set the stage for a remarkable career spanning over four decades, starting in the Livestock area of her local Fair.

Marla’s educational background, a bachelor’s degree in Agri-Business from Southwest Missouri College, laid a solid foundation for her ascent through the ranks at the Ozark Empire Fair. Her career trajectory is a testament to her dedication and expertise, progressing from the Livestock Department to Exhibits Director, then Assistant Manager, and ultimately to the prestigious role of General Manager.

In 1998, Marla achieved the esteemed Certified Fair Executive Status. Her leadership prowess was further recognized in 2003 when she served as the Chair of the IAFE, and in 2012, she was honored with the Hall of Fame designation.

Joining the IAFE staff in 2006, Marla was instrumental in developing the highly acclaimed Institute of Fair Management program. Her executive role as President & CEO since 2016 highlights her influential leadership in the industry. Marla has announced her retirement at the end of 2024, marking the end of an illustrious chapter.

Marla’s advocacy for education and professional development within the fair industry is unparalleled. Her commitment to mentoring young professionals and actively engaging in workshops, seminars, and industry meetings underscores her dedication to fostering the next generation of leaders and educating Fair folks of all ages and of all size Fairs.

Beyond her professional accomplishments, Marla’s personal impact is profound. Known for her warm, engaging presence, she has the remarkable ability to make everyone feel special and remembered. Her radiant smile and empathetic nature are as memorable as her achievements.

To those who know her, Marla is more than a colleague; she is a cherished friend, mentor, and inspiration. Her authenticity, dedication, and generosity in sharing her knowledge enrich the lives of all who cross her path.